Clinton Sparks is a versatile figure known for his roles as an entrepreneur, investor, executive, author, and innovative force in merging culture, collaboration, and cross-platform marketing. As a Grammy-nominated DJ, producer, and songwriter, he boasts a remarkable track record of selling over 75 million records. Notably, he's garnered awards like BMI Songwriter honors and ASCAP music accolades for his work with DJ Snake and other artists. His influence extends to shaping the gaming realm, co-founding XSET, a rapidly growing esports lifestyle brand, and promoting diversity by involving hip-hop artists like Offset and Pitbull in the gaming space.He solidifies his influence through platforms like syndicated radio and Twitch, where his show "WIN BIG with Clinton Sparks" and book, "HOW TO WIN BIG IN THE MUSIC BUSINESS," have reached millions, sharing insights from successful individuals across various fields.No Labels Necessary is a Weekly Podcast hosted by Sean "BrandMan" Taylor and Jacorey "Kohrey" Barkley, unveiling the world of marketing from Indie Artists to Major Labels.Follow Clinton Sparks on his socials:https://www.instagram.com/clintonsparks/Get Clinton Sparks’ FREE book (How To Win Big In The Music Business): https://clintonsparks.com/wp-content/...Topics Covered:00:00 Intro02:28 Focusing on Brand Early in His Career04:27 Dont Pigeonhole Yourself07:22 How To Unlock Creative Freedom and Grow Your Brand10:44 Brand Strategy: Build Brand Off Your Strengths18:37 Brand Authenticity25:30 Producing Akon's "Sorry, Blame it on me"27:50 Karmaloop: Marketing Beyond Music36:25 Bringing Artists into The Faze Brand38:56 Before You Think Outside The Box40:32 Music Promo Tip: Keep it Simple 43:59 Clinton Sparks Free Music Branding Book48:22 Artist Usually Confuse These Two Things51:52 Designing The Life You Want59:37 Building Community