What does it take to start a successful YouTube channel? And how does that differ from building it once you’ve got it off the ground? Joining us today is return guest Robert Brix Glover, a health and fitness YouTuber whose first video (which documented his remarkable weight loss transformation) went viral and garnered him thousands of new subscribers back in 2016. Today that video has over six million views — and it’s not even the most viewed video on his channel! We first had Brix on the podcast back in 2020, where we chatted about his childhood, his weight loss journey, and the inner transformation that changed his life. In today’s conversation, we get into the backstory of how he built his YouTube channel, what he takes into account when choosing his subject matter, and how he plans to take his content to the next level. We hear from Brix about the lessons that have been instrumental to his YouTube evolution before discussing the details of how you can earn a six-figure income on YouTube as a full-time content creator. Brix also shares his perspective on creating content that incorporates the people and events in his life, why authenticity is central to his approach, and the transformative effect that his personal version of monk mode has had on him. If you’re interested in learning more about how to gain traction as a content creator, or if you want to put your ideas out there but you’re not sure where to start, then you won’t want to miss out on this game-changing conversation!