As the creator economy continues to grow, so do brand deals. But brand deals are different today than they were 5 years ago. How have they changed? What do brands look for now that's different than what they were looking for 5 years ago? Has the opportunity for creators to make money with brand deals grown with time or declined because of more competition? Today D'Laina and I talk with Jonathan Katz, a YouTube lawyer in this industry who sees a lot of these deals coming across his desk all the time. He shares his perspective on how the state of brand deals on YouTube has evolved over the past 5 years to what it looks like now for us today. CONNECT WITH JONATHAN KATZ: Website: https://jskatz.com  Email: jonathan@jskatz.com LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. https://www.speakpipe.com/videocreators