In this episode of Partnering Leadership, Mahan Tavakoli speaks with Ralf Specht, author of Building Corporate Soul: Powering Culture & Success with the Soul System. After two decades with McCann Erickson, Ralf Specht became a founding partner of Spark44, an innovative, industry-first joint venture with Jaguar Land Rover. Under his leadership as CEO, Spark44 grew to a 1,200 people business in 18 countries. In the conversation, Ralf Specht shares how organizations can create an environment where people do their best by developing their company soul.Some highlights:-Ralf Specht on corporate soul and its origins-The difference between organizational culture and soul-How leaders can plan for corporate soul-Ralf Specht on It's not up to the CEO to decide whether the organization has a soul-Be clear about how you incentivize people, which behaviors you reward and those you don't, and ensure your incentives and measures align with your stated values-Ralf Specht on Adobe's Little Red Box of Innovation-The importance of modeling to corporate soul-Ralf Specht on the origin of the Soul Index Connect with Ralf Specht:https://ralfspecht.com/https://www.linkedin.com/in/ralf-specht-b21b8529/https://twitter.com/ralf_spechtBuilding Corporate Soul on Amazon: https://tinyurl.com/yc83k7dzConnect with Mahan Tavakoli:https://mahantavakoli.com/https://www.linkedin.com/in/mahan/ More information and resources are available at the Partnering Leadership Podcast website: https://www.partneringleadership.com/Connect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website