In this episode of Partnering Leadership, Mahan Tavakoli speaks with Chip Walker, head of Strategy at StrawberryFrog Movement, Brand Business and Cultural Strategist, and co-author of Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company. Chip Walker talks about brand purpose and its importance in guiding organizations. Chip Walker also shares actionable ideas on what leaders can do to activate brand purpose in their organizations.   Some highlights:- The difference between defining a purpose and activating a purpose- Chip Walker on how to make purpose statements actionable- Actions that leaders can take in activating movements within their organizations- Movement thinking as a way to activate an organizational purpose. - Chip Walker on purpose in a hybrid work environmentMentioned:- Aaron Hurst (Listen to the Partnering Leadership conversation with Aaron Hurst)- Ranjay Gulati (Listen to the Partnering Leadership conversation with Ranjay Gulati)- Greg Satell (Listen to the Partnering Leadership conversation with Greg Satell)- How Companies Can Balance Social Impact and Financial Goals by Marya Besharov, Wendy K. Smith, and Michael L. Tushman Connect with Chip Walker:Activate brand Purpose Book WebsiteActivate Brand Purpose on AmazonChip Walker WebsiteStrawberryFrogChip Walker on TwitterChip Walker on LinkedInConnect with Mahan Tavakoli:https://mahantavakoli.com/https://www.linkedin.com/in/mahan/More information and resources available at the Partnering Leadership Podcast website: https://www.partneringleadership.com/Connect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website