MotorTrend's Ed Loh & Jonny Lieberman chat with Acura's Chief Brand Officer - Jon Ikeda! The guys talk to Jon about the future of the brand & the first ever all-electric Acura!

2:47 - Acura winning Rolex 24 at Daytona.
7:29 - Jon's history - growing up in Japan, drawing cars, & Hot Wheels sets.
15:03 - Jon's path to studying car design at Art Center.
29:31 - Internships out of Art Center.
34:17 - Path to Honda - Dave Marek took him to see his first F1 race.
46:47 - FSX 1991 Tokyo Motor Show.
56:19 - Joined Acura in 1989.
01:01:23 - Performance-focused design.
01:12:57 - Made GM of Sales to rebuild the brand in 2015.
01:18:17 - Type S & ZDX.
01:23:32 - Acura Integra Type S, Precision EV Concept, & ZDX Type S - the first all-electric Acura!
01:29:57 - The InEVitable future - "The curve is going to be insane."
01:34:38 - Concerns about jobs in Japan & Germany.
01:37:02 - What does a performance brand do with autonomy?
01:39:17 - Pricing on Acura Integra Type S. Type R?
01:43:22 - Integra Type S vs Civic Type R.
01:46:20 - Dinner party brand analogy.
01:52:47 - Jon's personal collection.
01:54:17 - Acura's first EV!