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Ep 73: From Ai Wei Wei to Building Generation T (Tatler) | Lee Williamson (Regional Editorial Editor, Generation T, Tatler Asia Group)
Ep 73: From Ai Wei Wei to Building Generation T (Tatler) | Lee Williamson (Regional Editorial Editor, Generation T, Tatler Asia Group)
ratings:
Length:
67 minutes
Released:
Mar 1, 2022
Format:
Podcast episode
Description
Lee Williamson is the Regional Editorial Director of Generation T, Tatler Asia Group and currently oversees three of Tatler’s flagship brands: Gen.T, Front & Female and Asia’s Most Influential. He was previously the Editor at Time Out Beijing and Editor-in-Chief at That’s China and was selected as a WAN-IFRA Young Media Leaders Fellow 2020.If you’ve ever wanted to know what it’s like to work as a foreign journalist in China, dealing with state censorship, producing “controversial” editorials and also producing media products like the Generation T list, then this is the episode for you!Highlights:6:48 Moving to China8:58 Working as a journalist at That’s China 11:33 “You’ll Never Be Chinese”15:19 Censorship in China17:26 Relaunching 18:21 Being Editor at Time Out Beijing21:12 Publishing Ai Wei Wei’s first interview following his detainment in China23:14 Working at Tatler25:05 Why Gen.T?26:21 Defining success, influence and power27:17 What’s the point of another “list”?29:42 Building the Gen.T community34:48 Gaining trust35:52 Getting people to share what they really want even after they say “I don’t really need anything”39:05 Seeing Gen.T’s brand value increase43:11 Deciding who gets on Gen.T45:08 Tribes47:21 Safeguards48:57 Trends among Gen.T honourees 50:22 What’s in it for Gen.T?51:09 The Crazy Smart Asia podcast 56:21 Planning for the future of Gen.T?Show notes: www.sothisismywhy.com/73 ? Sign up for the weekly STIMY newsletter: https://sothisismywhy.ck.page/ebf231f605 ? Patreon: https://www.patreon.com/sothisismywhy
Released:
Mar 1, 2022
Format:
Podcast episode
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