Ross Neil is a PADI Course Director, and Director of Training at the Rainbow Reef Dive Center.  It's in Key Largo, where an armada of their dive charter boats can be seen with busy crew prepping them all for divers any time of year.  EIGHT charter boats coming and going from the marina daily, a busy retail store, and a facility that houses candidates and interns learning to become Divemasters and Instructors, runs full steam 365.  Ross tells us the actual secret (yes, there is a real, tangible technique here) to how they grew into the global training powerhouse, addresses the "zero to hero" stigma sometimes floated in dive shop back alleys. He hints what it takes to work with them, become a dive instructor, and why they love diving and training in the Florida Keys so much.
A must for anyone wanting to move up the ranks of dive training, dive leadership, or a thirst for growing business to new levels of success.
NOTE:  Their "secret sauce" actually applies to ANY kind of business...land, sea and air.