This week we continue the multi-part RESCUE series with a shift from suggestions for change to analysis and observation of those things that are missing from the equation--namely ocean education and communication. And we assert that the need for ocean literacy has never been more important, and that we must consider ocean understanding as the key factor that enables communication and informs responsible decisions regarding the sustainable use of ocean systems and resources. RESCUE as an acronym offers a plan for specific action and public participation: Renewal, Environment, Society, Collaboration, Understanding, and Engagement.