First, I saw the tweet. “I miss having a real connection w/ real people. My Community. From now on you can just text me. I won't be able to respond to everyone but at least we can be real w/ each other & I can share the unedited latest & greatest in my world,” wrote Ashton Kutcher, the celebrity and tech world adjacentist, on Tuesday afternoon. And then he posted his phone number: 10 digits that held the promise of so much more. I threw the link into Slack and then did it.