For nearly two decades, I met Stan Lee for lunch about once every month or two. In the 1990s and into the 2000s I was writing for Wizard magazine, which at the time was kind of a catch-all, 800-pound gorilla in the comics business. And Stan, as we all learned from his many MCU cameos, knew the value of publicity. He liked seeing his name in print, which meant he was happy to sit down with a reporter—especially if I picked up the tab. So in 1999, we started meeting regularly for mid-day meals.