In today's episode, Sarah Rafferty, a cyanotype artist and owner of Atwater Designs, shares insights on how to stay connected to your "why" and leading with inspiration to drive your creative business forward. She talks about the importance of giving yourself permission to not always be inspired and the role that seasonality plays in her creative process. Sarah also shares how incorporating a morning routine and keeping promises to yourself can set your day up for success. Tune in for valuable takeaways on leading with inspiration and intention in your creative business.

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