In this episode, Ruth and Elliot Handler are gone, and the new Mattel team, led by a man who feared the volatility of the toy business, diversified the company and made a big gamble on electronics. It didn’t work. Fortunately, Barbie ends up in the sure hands of some trailblazing women executives, who could see that the culture was moving in a direction very compatible with Barbie’s persona. From the workforce to the workout, Barbie was a doll of her times.
This podcast is supported by Gordon and Dona Crawford, who believe quality journalism makes Los Angeles a better place to live.
From LAist Studios, “LA Made: The Barbie Tapes". 
Listen now at https://laist.com/podcasts/la-made