A lot can happen in the space of drinking one Rainier beer on a commercial fishing boat. For Brendan Jones that kind of sparked the beginning of his pescatourism operation in Sitka, Alaska. Join Big Tourism host Arica Sears and her guests Jon Bonkoski of Ecotrust and Rachel and Brendan Jones of Finn Alley Fishing as they look at pescatourism from a research lens as well as from real experience in SE Alaska. After this episode you may be ready to try it out for yourself. Only on ASPN!