Looking to build a solid base of business from a specific area in your market? Real estate farming is a strategy you should consider, and today's guest, Bill Sohl, is an expert on it. Listen to this podcast and learn how Bill went from a small geographic farm to one that targets over 40,000 luxury properties. Bill also shares where most Realtors should start with farming, offers his top tips for success with direct mail, and explains why real estate agents must differentiate themselves in order to succeed.
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