Thomas Lah, the Executive Director and Executive VP of the Technology & Services Industry Association (TSIA) is my guest today. With over two decades of experience in advising global technology companies, Thomas brings invaluable insights into the evolving SaaS landscape amid inflation, high-interest rates, and deflated company valuations. Join us as we delve into the challenges confronting unprofitable SaaS companies as they face slower growth and adverse economic conditions. Thomas shares his expertise on the levers for increasing profitability and cites Salesforce as a successful example of a company adapting to the current economic environment. Our discussion takes a deep dive into the future of SaaS companies in trying times. We explore how traditional enterprise SaaS models are feeling the heat, leading to a crucial pivot towards next-generation value propositions that leverage big data and AI. Thomas also sheds light on the enduring relevance of SaaS as a delivery model despite current challenges. We touch upon the instrumental role of industry associations in helping SaaS companies steer through the disruptions brought on by AI. Drawing from his wealth of experience and his acclaimed books like 'Technology-as-a-Service Playbook' and 'Digital Hesitation,' Thomas provides advice that every executive team should heed - focusing on their big data play to unlock unique value propositions for their customers. Additionally, we also talk about Thomas's podcast, Tectonic, its unique approach to examining technology and services trends, and the equipment he uses to record it. Whether you're a seasoned tech executive, a startup founder, or just interested in the future of SaaS, this episode is a must-listen. Join us for this insightful conversation as we decode the path forward for successful SaaS in these challenging times.