What if you were a white kid who didn’t seem to fit in anywhere? At home you were the one who could never get it together and at school you were the illiterate one, the drop out or the troublemaker? 
Steven Rifkind, 57-year old, Godfather of street team marketing and American music entrepreneur, was THAT kid, until a conversation with his grandfather changed his trajectory and sent him down a path toward a successful life in the world of hip-hop music. A world where despite being the only one in the room that always LOOKED different, Steven finally fit in.
But what if after building your music empire, you lost everything? And you suddenly found yourself on the outside again, hoping desperately to continue doing the one thing that spoke to your soul and made you feel like you belonged? Would you decide to switch gears and choose a new career path, where you wouldn’t look like the outsider? Or would you stay with the familiar and do the most to revive the life and career that you loved?
More From Steven Rifkind:
Check out Loud 25 on January 30th at New York Radio City 
Learn more about Loud Records
Finding Steven Rifkind:
Twitter & Instagram: @steverifkind
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