Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

The Week of June 23, 2023 Marketing and Business News: The Coors Light and Patrick Mahomes Promote Bear to Dodge NFL Rule

The Week of June 23, 2023 Marketing and Business News: The Coors Light and Patrick Mahomes Promote Bear to Dodge NFL Rule

FromRight About Now with Ryan Alford


The Week of June 23, 2023 Marketing and Business News: The Coors Light and Patrick Mahomes Promote Bear to Dodge NFL Rule

FromRight About Now with Ryan Alford

ratings:
Length:
26 minutes
Released:
Jun 23, 2023
Format:
Podcast episode

Description

Welcome back to The Radcast! Today is Friday, June 23rd and we're in the third day of summer. We've got an exciting episode filled with the latest marketing and business news, including a funny Coors Light ad featuring football player Patrick Mahomes. They found a clever way to market their brand despite NFL rules about promoting beer. We also dive into some nostalgia marketing as brands like Wendy's and Goldfish remix old songs and tap into musicians to create brand-friendly jingles. It's a strategy to attract younger generations including millennials and Gen Z, as well as the upcoming Gen Alpha. So, if you're ready to learn how to apply these insights to your own business, tune in now!Small TalkTitan submersible (01:00)Coors Light and Patrick Mahomes promote Bear to dodge NFL rules (01:40)https://www.marketingdive.com/news/patrick-mahomes-bear-coors-light-NFL/653338/Why brands like Wendy’s are remixing old songs into new jingles (04:01)https://www.marketingdive.com/news/brand-remix-remake-song-campaign-wendys-gen-z-millennial/653125/RadnewsLast week: Transformative Journey of a TV Personality Into A Real Estate Mogul with Tarek El Moussa (05:30) SponsorVaycay: Premium Wellness Products Delivered Straight to You in the US (06:50)Highlight CBD Roll On Productwww.RolloffthePain.com Social Media NewsInstagram now finally allows users to download public Reels (09:20)https://techcrunch.com/2023/06/20/instagram-now-finally-allows-users-to-download-public-reels/Pinterest doubles down on vertical video for seasonal ad strategy (10:37)https://www.marketingdive.com/news/pinterest-westbrook-media-video-ads-halloween-winter-2023/653003/Airheads puts TikTok trend to the test with muscle-fueled Shake Factory (12:40)https://www.marketingdive.com/news/airheads-viral-tiktok-challenge-shake-factory/653070/ Marketing NewsChips Ahoy! updates marketing recipe to stay relevant with Gen Z (15:05)https://www.marketingdive.com/news/chips-ahoy-new-marketing-strategy-relevant-gen-z/653078/Vimeo intros a trio of AI-powered editing features (18:45)https://techcrunch.com/2023/06/19/vimeo-introduces-a-trio-of-ai-powered-editing-features/?cx_testId=6&cx_testVariant=cx_undefined&cx_artPos=2#cxrecs_sCrayola extends content strategy to Pinterest, TikTok following strong YouTube results (20:22)https://www.marketingdive.com/news/crayola-thesoul-publishing-tiktok-pinterest-youtube-gen-alpha/652790/Apple Podcasts gets upgraded search functionality (23:10)https://techcrunch.com/2023/06/20/apple-podcasts-gets-upgraded-search-functionality/ SponsorRemember to www.Rolloffthepain.comLearn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review!
Released:
Jun 23, 2023
Format:
Podcast episode

Titles in the series (100)

Laugh while you learn with The Radcast, one of the most popular marketing podcasts in the US. Featuring marketing tips, trends, industry stories, and an amazing guest lineup, The Radcast is hosted by Ryan Alford a marketing influencer, entrepreneur, and CEO of digital ad agency RADICAL. Ryan interviews celebrities, influential marketers, and entrepreneurs from across the globe while adding insight and recommendations for business owners and marketers - all told through a light-hearted lens that is equal parts entertainment and education. As the name suggests, The Radcast isn't afraid to cross the boundaries of marketing, popular culture, and entertainment. The show features two weekly episode formats released on Tuesdays and Fridays. The Tuesday show is a guest interview while the Friday episode is an entertaining blend of weekly marketing news and banter between Ryan and cohost Joe Hamric, a talented writer and comedic actor. Visit www.TheRadCast.com to learn more, or follow @the.rad.cast and @ryanalford on Instagram.