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TWiG 237: LiveOps Deconstruction - How do Candy Crush & Royal Match Keep it Fresh? LiveOps Marketing with Celebrities - is there ROI?

TWiG 237: LiveOps Deconstruction - How do Candy Crush & Royal Match Keep it Fresh? LiveOps Marketing with Celebrities - is there ROI?

FromDeconstructor of Fun


TWiG 237: LiveOps Deconstruction - How do Candy Crush & Royal Match Keep it Fresh? LiveOps Marketing with Celebrities - is there ROI?

FromDeconstructor of Fun

ratings:
Length:
59 minutes
Released:
Jun 22, 2023
Format:
Podcast episode

Description

We are tackling LiveOps from both sides of the equation this week with Laura deconstructing the latest and greatest in puzzle LiveOps from Candy Crush and Royal Match, and Jen prompting a lively debate on if celebrity marketing is ROI positive for mobile free-to-play. Ethan thirsts for the Jonas Brothers (despite the seemingly mid performance of their Candy Crush event) and also talks about PUBG Mobile's incredible $10b in lifetime revenue. That's right, TEN BILLION DOLLARS!$!$! Phil highlights the new crush in every Steam gamer's heart, the chart topping BattleBit Remastered. As an added bonus, we learn that while Jen is blasting through Champion League levels in Toon Blast, she is also blasting Metallica on her airpods. It's another action-packed week in the games industry and this episode is not to be missed!

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Released:
Jun 22, 2023
Format:
Podcast episode

Titles in the series (100)

Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining. Hosts: Michail Katkoff @m_katkoff Eric Seufert @eric_seufert Eric Kress @ekress Adam Telfer @adamwtelfer Ethan Levy @FamousAspect Support this podcast: https://anchor.fm/deconstructoroffun/support