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Magic words: Can What You Say Help You Get Your way? with Jonah Berger

Magic words: Can What You Say Help You Get Your way? with Jonah Berger

FromBig Brains


Magic words: Can What You Say Help You Get Your way? with Jonah Berger

FromBig Brains

ratings:
Length:
31 minutes
Released:
Jun 15, 2023
Format:
Podcast episode

Description

Everyone wishes they had a superpower. Well, it turns out you’ve had a secret power since you were a child, you just don’t know how to use it yet. That’s the power of language. In a fascinating new book, “Magic Words: What To Say To Get Your Way," Prof. Jonah Berger of the Wharton School uses massive data sets and machine learning to tease out the “magic words” that can transform our lives.Could changing just a single word in your mind help you stick to that diet? Could mastering when to say “you” and when to say “I” save your marriage? Does the word “could” make you more creative than “should”? We find answers to these questions and more as we delve into the science-backed power of words.
Released:
Jun 15, 2023
Format:
Podcast episode

Titles in the series (100)

We tell the stories behind the pioneering research and pivotal breakthroughs reshaping our world. Produced out of The University of Chicago. Winner of CASE "Grand Gold" award in 2022, Gold award in 2021, and named Adweek's "Best Branded Podcast" in 2020.