This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform.
Bill and Kenny strategize about Mid Term Rentals Vs Short Term Rentals and why mixing the two on a singular listing can be bad news. Kenny shares the story of how an unusual month-long rental moved his property from the first page to the fourth page of Airbnb. Bill expands on the importance of keeping a close eye on your annualized revenue rather than your month-to-month. You can’t miss this episode!
[00:03] Introducing STRonomics
[01:05] Off-Season Rentals
[01:50] Story by Kenny
[02:47] Consequence of MTR
[05:00] Snowbirds At The Beach
[06:30] Dropping Rates
[07:45] How Kenny Got It Back
[09:55] Looking At Your Annualized Revenue
[12:25] What Will Alter Your Rankings
[13:00] Using MTR As A Strategy
[15:04] In Closing
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