Cynthia Adams is the founder of nonprofit and for profit businesses, her focus has consistently been on growing the cleantech industry. She raised grant and investor funding, developed products from the first discovery interview to sale, hired great teams to execute on the vision, and won a leadership award at a national conference. Her current company, Pearl Certification, is transforming the US housing market by changing the way we build, improve, and sell homes. Pearl drives demand for energy efficient and renewable energy technologies by helping homeowners recoup the value of these investments at resale. Pearl sits at the intersection of new build, home improvement, real estate, utility, and home insurance markets. Our certification system and software platform enables an ecosystem of quality professionals to differentiate by making the value of their work visible.   Show Highlights  Pearl Certification features to benefit sustainability  Real estate agent division that is transforming the US housing market. Contractors and new construction division focusing on industry partnerships and business development.  Public-private relationships division to create programs, utilities for states and localities to meet their carbon emissions goals. Certification, appraisal addendum, and the other documentation to help different stakeholders improve investments. Software to promote technology solutions for data discrepancy.  The Green Doors App to engage and create a customized investment plan.  Tips on how to account for the community when implementing your projects to ensure they  contribute to the community and not harm.  It is vital to educate homeowners on electrification to impact decarbonization. Construction practices and startups suggest you need to consider. Tips for entrepreneurs to take risks that will impact the movement. Understanding the connection to the ecosystem from new construction, public entity,  utility, contractor, and the homeowner. “Being involved in sustainability and the built environment can apply itself in a lot of different ways…follow, develop something that you're really good at, whatever that love is. If you care about the green movement and you care about sustainability, you can take those skillsets and find a way to apply them to a company that's doing work in this space…” -Cynthia Adams Get the episode transcript here!!   Show Resource and Information LinkedIn Green Door - Pearl Certification ​​Pearl Certification  The Nature Of Nature  Connect with Charlie Cichetti and GBES Charlie on LinkedIn Green Building Educational Services GBES on Twitter Connect on LinkedIn Like on Facebook Google+ GBES Pinterest Pins GBES on Instagram   GBES is excited our membership community is growing. Consider joining our membership community as members are given access to some of the guests on the podcasts that you can ask project questions. If you are preparing for an exam, there will be more assurance that you will pass your next exam, you will be given cliff notes if you are a member, and so much more. Go to www.gbes.com/join to learn more about the 4 different levels of access to this one-of-a-kind career-advancing green building community!   If you truly enjoyed the show, don't forget to leave a positive rating and review on iTunes.  We have prepared more episodes for the upcoming weeks, so come by again next week! Thank you for tuning in to the Green Building Matters Podcast!   Copyright © 2023 GBES