Historian and game developer Andy Cunningham shares his fantastic new book The World of Nintendo Book, Volume One: A World of Wonders, a visual history of Nintendo merchandising. This first in a series goes deep into the creation of Nintendo of America's merchandising team of the late 80's and early 90's, something often overlooked in videogame history. In this episode: merchandising: the boring and the enticing, the logistics of collecting retail displays, creating a store within a store, the original Director of Merchandising, selling a promise, Nintendo’s retail force of ‘87, and what made Nintendo staff better?

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