Owner of MoreBeer! Chris Graham is joined by his old friend and founder of White Labs, Chris White to talk about the new PurePitch Next Generation Beer Yeast! They talk about the history of White Labs, and all of the decisions over the years that has lead to the creation of the new packaging, which Chris White refers to in this conversation as, "indestructible." Watch this episode as a video: ➡️ https://youtu.be/guhkr08fWtANew White Labs PurePitch Next Generation beer yeast available at MoreBeer! ??➡️ https://www.morebeer.com/category/white-labs-yeast.html?sort=price_hightolow&page=1⭐️ Subscribe to MoreBeer! on YouTube ⭐️https://www.youtube.com/channel/UCv58v5jA_N-kdVMpLB-yL5w?sub_confirmation=10:00 Intro0:50 The Beginnings of White Labs4:14 Quality Assurance Performed by White Labs6:42 White Labs Second Phase of Packaging8:30 Growing Yeast Inside the Packages12:31 PurePitch Next Generation16:55 White Labs Aseptic FlexPump and Best Practices for Pitching19:17 When to Take Beer Yeast out of the Fridge21:38 Spraying the Package Before Opening