In This Episode, You Will Learn:   Why communication is the difference between success and failure. Where does programming connect with teaching? What Is The Tier System?   Resources + Links:   Check out Anthony’s Masterclass -  The High Performance Hockey Masterclass   Connect with Joe Kenn on Instagram | @BigHousePower   Neck Course: Reinforcement - Strength Training For Neck & Head Support   Joe’s Book: The Coach’s Strength Training Playbook   Follow Anthony on Instagram | @anthonydonskov Follow Anthony on Twitter | Anthony Donskov, PhD Subscribe to our YouTube Channel | The HPH Podcast with Anthony Donskov   Follow HPH Podcast on Instagram | @hph_podcast Follow HPH Podcast on Twitter | @TheHPH_Podcast   Learn more on our Website | https://www.donskovsc.com/   Check out Anthony’s Books Physical Preparations for Ice Hockey: Biological Principles and Practical Solutions The Gain, Go, and Grow Manual: Programming for High Performance Hockey Players   Show Notes:   Renowned strength and conditioning coach, Joe Kenn, shares his insights and experiences from over three decades in the field. He’s also an NFL Strength & Conditioning Coach of The Year! He covers a wide range of topics, including the changes in strength and conditioning, the importance of education and communication, the role of technology, and his approach to coaching and program design.  03:00 - How has strength and conditioning changed over the last three decades? 07:00 - How much education is really needed to be a great strength coach? 09:30 - Why communication is the difference between success and failure. 10:30 - Why everyone should spend time in the weight room. 14:00 - What does it take to build a program that is sustainable? 17:00 - What are the negatives of technology and why are more people being injured on gamedays? 19:30 - How expertise has changed the way we view strength and conditioning. 21:00 - What is the “Horizontal Hierarchy of Leadership?” 23:30 - How have his teams used sports science to prepare for games? 27:10 - Why having multiple coaches is in the best interest of the athlete? 28:00 - How Joe empowers his team? 33:00 - Why you should coach with your gut. 35:00 - What’s the most important part of using a force plate? 37:00 - Why max effort always wins. 40:00 - Why do measurables matter? What is your mission statement? 41:15 - Prepare. Protect. Produce. 44:30 - Where does programming connect with teaching? 48:00 - The number one factor to consider before you write programming. 49:50 - Your biggest goal as a strength professional. 52:30 - What Is The Tier System? 56:00 - Should athletes take days off? 58:00 - Should you train in a full-body or an upper and lower-body split? 1:00:30 - How Joe designed a full-body free weight workout. 1:04:10 - Why he believes in the three-day system. 1:06:30 - How his Dad impacted his life and decisions. 1:13:00 - The biggest lesson he learned from his high school football coach. 1:16:00 - How he adjusted to losing his father.