The witch has held a place firmly in our imagination for centuries – from whispered warnings in folklore to pop-culture driven heights. But what does it mean to be a witch now?

Presenter India Rakusen, creator of the podcast 28ish Days Later, is on a journey to find out.

India explores the business end of witchcraft, and the murky ways in which people and companies might profit from the idea. From crystals and witch kits, to tarot readings and a high-flying 'industrial intuitive', what are the ethics behind making money from magic?

Scored with original music by The Big Moon.

Presenter: India Rakusen
Executive Producer: Alex Hollands
Producer: Elle Scott
Producer: Lucy Dearlove
AP: Tatum Swithenbank
Production Manager: Kerry Luter
Sound Design: Olga Reed

A Storyglass production for BBC Radio 4