In this episode, Katarzyna J. Cwiertka speaks with Satoko Naito to share her expertise on Japanese food and food packaging. The discussion deals with washoku (“Japanese food”), designated as a UNESCO Intangible Cultural Heritage in 2013, as well as the fascinating and interrelated histories of edible meibutsu (noted product of a particular site) and omiyage (souvenir) that developed alongside domestic tourism. Dr. Cwiertka's recent publications, discussed in the episode, include Branding Japanese Food: From Meibutsu to Washoku (with Miho Yasuhara, University of Hawai’i Press, 2020) and Too Pretty to Throw Away: Packaging Design from Japan (with Ewa Machotka, Museum of Japanese Art and Technology Press, 2016, available for download from her website https://www.cwiertka.com/).