In this episode, Kristin Eggeling talks to Petra Desatova about her recently published book ‘Nation-Branding in Practice: The Politics of Promoting Sports, Cities and Universities in Kazakhstan and Qatar.’ How do Kazakstan and Qatar brand themselves to the outside world and their own citizens? What lies behind Kazakstan’s re-branding of its capital city Nur-Sultan (formerly Astana)? And how does one even research this elusive concept of nation branding?