Zale discusses why collaboration is a magic ingredient in making an immersive music festival special, scalable, and sustainable.  The incredible story of the PSU School of Architecture is given as an example, where graduate students utilized diversion architecture to build the award-winning Treeline and Cherry Hill stages at Pickathon.  WHIMZ joins the conversation and explains how collaboration was the genesis of how they improvised the creation of their masterpiece synth-doom dream pop album, PM226.