Brayden shares his thoughts on how The BC Bud Co is carving out a unique identity for the company in an increasingly competitive marketplace by leaning fully into a business model that does not include farming and producing their own product – a true rarity for a cannabis focused company. He also explains how the company’s decision to adopt and fully embrace a marathon versus sprint model has helped place them into a position to capitalize on a market sector that has seen its fair share of casualties over the past few years. This is truly a wonderful and informative conversation that anyone following the cannabis market sector will not want to miss. So sit back and enjoy the show. The Company trades on the OTC Markets under the symbol $BCBCF and you can find more information about them by visiting their website at https://www.thebcbc.com/