In this episode, Eric Hsu and Louis Everuss consider George Ritzer and Nathan Jurgenson's theory of prosumer capitalism as articulated in their article in the Journal of Consumer Culture. Ritzer and Jurgenson investigate how there might be something novel and unique about prosumption in the digital world, which signals a shift in the way capitalism operates. Louis lets everyone know in this episode that he is rubbish at making cold rolls, so no one should ever ask him to make any.Music and sound effects for this episode come from various sources and is licensed under the Creative Commons 0 License/the Creative Commons Attribution License 3.0 or is covered by a SFX (Multi-Use) License. Tracks include:https://freesound.org/people/Tuben/sounds/272044/https://freesound.org/people/funnyman850/sounds/194812/https://freesound.org/people/JPMusic82/sounds/415511/The opinions expressed in the Sociology of Everything podcast are that of the hosts and/or guest speakers. They do not reflect the opinions of anyone else at UniSA or the institution at large.The Sociology of Everything podcast | www.sociologypodcast.com