My motto is to be the best you must hire the best. This practice is what helped me become a multi-millionaire. I’m well aware you can only go so far on your own. So when I set out to launch my second company, ProjectME with Tiffany Carter, I knew I had to hire the best even though this was a start-up company solely funded by me, myself and I. Since I’ve done this business building thing before, I’ve learned a thing or two from making a crap ton of mistakes. One of which, is I always regret it when I base my decisions on cost versus quality. To have the best, you have to pay a premium. You can’t buy a Coach bag and turn it into a Chanel. Although Coach is a good quality bag, it will never be a Chanel. Do you want your brand to be good, superior, or the best of the best? I searched for and hired the Chanel of the branding world, Jordan Duvall, to help match my vision of ProjectME into a visual symphony. Jordan is a Soul Brand Strategist, Certified NLP Practitioner and Success Coach. With more than 20 years of experience in entertainment advertising, marketing, and photography, Jordan has worked on such campaigns as The Lord of the Rings Trilogy, Star Trek, and The Voice. She got her start as one of the three founding members of The Ant Farm print department and went on to work with such private clients as Ben Stiller and Eddie Murphy. She served as an Art Director for BLT Communications, Universal Pictures, AvatarLabs and NBC Entertainment developing unique and award-winning campaigns and won PromaxBDA awards for her work on both The Blacklist and Aquarius. Jordan combined her knowledge of marketing, branding, art direction, photography, and social media to launch her own brand to help spiritual entrepreneurs create a clear strategic roadmap and cohesive brand vision so they can elevate their brand and expand their influence. Her specialties include creative direction, photo shoots, and creating an aligned, abundant and authentic brands which produce strong ROI for her private clients and students. You can connect with Jordan Duvall at: Website - jordanduvall.com Instagram - instagram.com/igniteyoursoulbrand FB - facebook.com/igniteyoursoulbrand FB Group - facebook.com/groups/igniteyoursoulbrand/ Soul Brand Quiz - jordanduvall.com/soul-brand-quiz FREE Masterclass - onlinemeetingnow.com/register/?id=popmx65qzd Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money. A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany or on Facebook @projectmewithtiffany.