Data-driven decision-making is the law of the land in freight and logistics. Shippers always know their costs, transit times, and tradeoffs. But as we enter another variable into the equation, how can freight buyers and sellers have confidence in measuring their carbon footprint? And once it’s known, how can it be managed and operationalized?Today’s guest knows the answers and is a supply chain sustainability leader. Priya Rajagopalan, Chief Product Officer at FourKites and Board Member of Brambles, joins the show to discuss the latest sustainability product announcements from FourKites. Tyler and Priya discuss the value of programs like EPA SmartWay and the benefits of enhanced carbon accounting utilizing primary data. Their conversation also touches on the importance of software solutions to serve up sustainability metrics alongside traditional KPIs to facilitate transactional decision-making for shippers.FourKites is a Chicago-based technology company providing real-time, end-to-end supply chain visibility solutions that maximize agility, efficiency and collaboration across the entire logistics industry.https://www.fourkites.comPriya LinkedIn: https://www.linkedin.com/in/rajagopalanpriya/Follow the Net-Zero Carbon PodcastOther FreightWaves Shows