Ben Francis is the CEO & founder of Gymshark. Bootstrapping a company from nothing to a multi-billion-dollar valuation at a young age is not easy. Starting a family, with twins, whilst navigating the changing political landscape and supplier tensions from the East makes this even harder. But there are some principles Ben has developed to survive this chaos. Expect to learn what 3 traits Ben has observed in all the high performers he's met, how his upbringing helped shape him into a successful CEO, Ben’s thoughts on modern masculinity, how what the world needs from fitness culture has changed, the biggest red flags to watch out for when recruiting new talent, what founders don't know about the challenges of being a CEO and much more... Sponsors: Get 10% discount on all Gymshark’s products at https://bit.ly/sharkwisdom (use code: MW10) Get £150 discount on Eight Sleep products at https://eightsleep.com/modernwisdom (discount automatically applied) Get 5 Free Travel Packs, Free Liquid Vitamin D and more from Athletic Greens at https://athleticgreens.com/modernwisdom (discount automatically applied) Extra Stuff: Follow Ben on Instagram - https://www.instagram.com/benfrancis/  Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/ To support me on Patreon (thank you): https://www.patreon.com/modernwisdom - Get in touch. Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/modernwisdompodcast Email: https://chriswillx.com/contact/