Martin Sahlin is the visionary behind Stretch on Sense, an active intelligence platform for elite sports that is transforming the way coaches, players, and stakeholders access, analyze, and utilize data to make informed decisions. Stretch on Sense gathers all relevant data around players' game performance, practice routines, and well-being into one easy-to-understand platform. By doing so, it empowers sports clubs to better understand their teams and fosters informed discussions and decision-making, leading to improved results. As a Qlik Elite Solutions Provider, Stretch on Sense has collaborated with Qlik to deliver data analytics to Malmö Redhawks, a leading Swedish ice hockey organization, resulting in reduced injuries due to overtraining and a more informed decision-making process. The Qlik-based product, Hat Trick, measures team practice, performance, and player well-being, leading to better insights and outcomes. We also discuss how Stretch on Sense leverages Qlik's Cloud Services track to enhance customer relationships and accelerate adoption, adapting to shifting technology needs and new customer buying behaviors. Join us as we explore the enormous demand for a simplified and detailed player analysis in elite sports and how Stretch on Sense is revolutionizing the industry by providing a comprehensive overview of where teams are, where they are going, and how they are performing. Discover how Active Intelligence in elite sports is taking the game to the next level with Martin Sahlin and Stretch on Sense.