Today we're exploring the power of storytelling and connecting with an audience.

First David talks to Hoffman European MD Mark Pinsent. His one wish? That businesses walking through his door were open to being interrogated.

Then we swap London for the West Coast and talk to Frequence President Oliver Jacob. Here we hear the need to stay close to sales and not build technology in a bubble.

If you're planning to be at either Unleash America in Las Vegas, or Web Summit in Rio, let us know! We'd love to say hello.