Mitchell Feldman is the CMO of the brand new start up XRAI Glass who are focused on 'Subtitling the World' and have been shortlisted for several high profile awards.  Mitchell is a serial entrepreneur and remembers fondly his late mother typing on her old computer keyboard using the modem coupler which inspired Mitchell to explore the power of computing and tech from an early age. Mitchell left school at 16 years old and 'fell into technology' starting his own business in 1999 and exiting in 2010 only to start another company in 2012. In 2014 he won the first ever Microsoft Cloud Partner of the Year, then he merged companies which led to him winning 'Tech Entrepreneur of the Year' in 2018 which finally led to him selling his company to Hewlett Packard. Mitchell describes how he suffered a period of depression after the sale of his business and questioned what he really wanted out of life. The sudden success left him with a feeling of emptiness.It's at this point that Mitchell met up with what he describes as his 'frenemy' Dan Scarfe who had also recently exited a business and now they were both faced with the question of 'what next?' Mitchell knew that the academic and technical rigour of the work was always a struggle for him but he also knew how to use his ADHD as a superpower which was gave him success in sales and marketing to leverage the best of his capabilities. Mitchell hires people who are better than himself in the knowledge that he can focus on his strengths and leave the other areas to those better equipped. XRAI Glass effectively subtitles life to help those with hearing impairment. It is a combination of sophisticated Artificial Intelligence with Augmented Reality capabilities. XRAI Glass was born out of a very personal experience for Dan Scarfe when he realised that his 96 year old grandfather could not hear the conversation properly around the family dinner table and therefore felt isolated. This was the catalyst for the idea that became XRAI Glass. The possibilities for XRAI Glass to become a Force for Good were endless. They knew they had something special when they observed people crying when they tried the product and experienced its life changing effects. The XRAI team soon discovered that the technology they were building would assist people with a range of disorders including APD (Auditory Processing Disorder), Dyslexia, ADHD, ADD and more. The current version of the glasses uses extended reality, meaning that it provides digital overlays on the analogue world and it also now harnesses the power of Chat GPT.  The journey is just beginning. Please watch this episode on our YouTube channel where Mitchell will actually demonstrate the amazing features of the glasses for a World Better Led. They have also made the decision to donate the software free for life to those most in need.  It's no longer B2B or B2C, it's H2H - Human to Human! WATCH this episode: https://www.youtube.com/@theleadersenigma/videosLearn more about XRAI: https://xrai.glass/