Greg Cross is co-founder and chief business officer of Soul Machines, a leader in the creation of virtual humans (aka digital people). We discuss the origin story that goes back to 2012 as a research organization set up at the University of Aukland through the founding of Soul Machines in 2016, how 2020 accelerated the business, and what is happening today. In addition, we delve into the world of digital employees, the integration of voice AI solutions, touch on the metaverse, and review specific use cases by industry.  Greg is the former chairman of SLI Systems, CEO and co-founder of PowerbyProxi, a World Economic Forum Technology Pioneer, and former managing director of Microsoft New Zealand.