In this news segment, we discuss the art of branding/naming security companies, some new cars just out of stealth, 5 startups just out of Y Combinator, and Cybereason's $100M round from Softbank. We also talk new features (Semgrep's new GPT-4 use case), new newsletters, and new reports. We break down Nexx's broken vulnerability disclosure program and its broken products. We also discuss the FDA's new ability to block device certification for security reasons. Android announces rules to make it easier for consumers to delete accounts and remove data when they uninstall apps. IT and Security professionals everywhere are asked not to report breaches, but in some countries more than others. CISOs are more prone to drinking problems, and finally, for our squirrel stories, we discuss a crazy app called Newnew and new ideas in prosthetics.   Visit https://www.securityweekly.com/esw for all the latest episodes! Show Notes: https://securityweekly.com/esw313