Eric Alper has been at the forefront of the Canadian entertainment industry for over 25 years, putting the public in public relations. His enthusiasm and encyclopedic knowledge of music's past and present have made him Canada's go-to for music. He also hosts one of SiriusXM's most popular shows, "ThatEricAlper." With over one million followers, friends, and connections across his social media platforms, it's easy to see why Billboard, Paste, and the National Post named him a "must follow." He has been nominated for Publicist of the Year six times during Canadian Music Week and has represented artists with over 135 JUNO Award nominated albums (and 10 in 2022), including 19 JUNO Awards and 35 Canadian Folk Music Award nominees. In this episode, we take about the best decade in music, the blending of technology with music, and much more. Enjoy responsibly!!New Merch Out Now! [Don’t forget to check out The DNA Project Merch code “PODCAST” for 20 % off your first purchase!!]SUBSCRIBE PLEASE YouTube SubscribeAudio SubscribeThank you to our Sponsors:The DNA Project  The MPL TorontoWant More Eric Alper?WebsiteFacebook TwitterOpening Credits: Daniel Cowans, Musical Director @ The DNA ProjectProduced By: Anthony Lewis and Diriki Palmer Mixed and Edited By: Mat KeselmanThe DNA Project – All rights reserved