Today we have returning guest, Aliza Licht, on the show to talk about all things personal branding and building social capital. Aliza is an expert on this topic and lived through a personal re-brand when she left her role at DKNY where she was well-known as DKNYPR Girl after 17 years. Now, she’s written a new book called On Brand where she is teaching all of us how to tell our compelling career stories.    Weekly Newsletter Sign-Up: http://bit.ly/37hqtQW Follow Career Contessa: http://bit.ly/2TMH2QP  On Brand Book: https://alizalicht.com/on-brand Aliza Instagram: https://www.instagram.com/alizalichtxo/ Leave Your Mark Podcast: https://alizalicht.com/podcast Kara Goldin: https://www.instagram.com/karagoldin/ Katie Welch: https://www.instagram.com/katiewelch Sasha Charnin Morrison: https://www.instagram.com/sashacharninmorrison   Aliza’s first podcast on CC: http://bit.ly/3KbpYN7       Produced by Dear Media.