Keith Cunningham is one of the most renowned business and investment professionals. Also, author of the Ultimate Blueprint and The Road Less Stupid. In this episode, Brad and Keith talk about tips and tricks of the trade to create wealth and maintain it. Go to www.Mykeystothevault.com to learn more about Keith and what he does. 00:00 Intro 02:28 The key to being rich isn’t making money, it’s keeping it. 04:30 Few things are worse than running in the wrong direction, enthusiastically. 05:28 Takeoffs are optional, landings are mandatory. 11:54 The Trifecta: Better optics = Better Decisions = More money 12:25 “Sometimes I let the story become a substitute for the facts.” 14:40 3 Tips: Face reality, communicate candidly, embrace change. Then you have the opportunity to create sustainable success. 27:30 Hell on earth would be to meet the man you could’ve been. 32:45 Your life will look a lot different if instead of setting goals, you set standards. 47:22 Grow your business, not a tumor. 48:00 If you can’t read the score, you won’t know the score.  51:55 This is fulfillment, not success. 52:11 More is more and better is better. Sometimes more can be better, but when more stops being better, it’s enough. Go to www.Mykeystothevault.com to learn more about Keith and what he does.