Even for those with experience in the healthcare system, dealing with health insurance can be confusing and complicated. And for millions of Americans, they have the additional challenge of navigating this complexity in something other than their native language, which is a real barrier to access. Knocking down those barriers is where today’s Raise the Line guest enters the picture. Myong Lee is co-founder and CEO of Clever Care Health Plan, a culturally sensitive Medicare Advantage plan that's tailored to the customs, values and linguistic needs of the diverse communities it serves. The company was sparked by Lee's experience watching his Korean American parents struggle with a system that wasn't designed for them. The mission goes beyond just providing customer service in different languages to including different health customs as well. “My parents certainly have never been to a gym. We saw the opportunity to be able to allow seniors to be able to practice healthcare the way they want to with access to herbal medicine and Tai Chi classes.” Join host Michael Carrese for an exploration of incorporating Eastern and Western medical traditions, assisting seniors in accessing the care they need and deserve and launching a company during a pandemic.Mentioned in this episode: https://clevercarehealthplan.com/