Here is part 2 of 'Are You Finally Ready To Become A Listing Agent" 

2 The Average Days on the Market for properties like your subject property. This helps set both your expectations and the home owners.

3 The List to Sell Price Ratio. This helps you combat the ‘price it high, let them negotiate’ objection –or- helps you know if you can price it right on the mark and expect to get slightly more. 

4 Know the number of homes competing with your subject property. What are you up against? How would it compare in the eyes of the buyer?

Secret: The next time you have to do Continuing Education, take an Appraisal class. This will help you become a more confident pricer!

5 Is there new construction in the area that competes with your potential listing? Remember when builders provide in-house financing they often can sell a more expensive home for the same payment as your resale.

Secret: A resale home for $350k may be competing with new construction as high as $500k if the builder has buy downs and in house financing with incentives. Know what’s going on with new construction!

6 What the seller’s time frame is. Ideally, when does this need to sell and close by?

Secret: If they don’t actually HAVE a time frame, you may have a problem! The less motivated they are, the higher they may wish to price it…recipe for a tough relationship.



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