Joel Friedland, is the Principal at Brit Properties, an industrial real estate investing firm based in Chicago. In this episode, Joel discusses his strategy for identifying and purchasing properties, syndication in industrial real estate, why Chicago is the best industrial area in the country, and something called the “punch in the face theory.” Joel Friedland | Real Estate Background Principal at Brit Properties Portfolio: 15 industrial buildings with an aggregate value of ~$50 million Based in Chicago, IL Say hi to him at: Brit Properties on YouTube LinkedIn Best Ever Book: Don’t Sweat the Small Stuff, by Richard Carlson Greatest Lesson: Debt is dangerous. After struggling through the '08 recession, I changed my strategy to focus on all-cash deals.   Click here to learn more about our sponsors: MFIN CON