Ep22 “How Do You Know If Your Marketing Dollars Are Working?” with Florian Zettelmeyer

FromAll Else Equal: Making Better Decisions

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Ep22 “How Do You Know If Your Marketing Dollars Are Working?” with Florian Zettelmeyer

FromAll Else Equal: Making Better Decisions

ratings:

Length:

27 minutes

Released:

Mar 15, 2023

Format:

Podcast episode

Released:

Mar 15, 2023

Format:

Podcast episode

Titles in the series (49)

Join Stanford GSB finance professor Jonathan Berk and Jules van Binsbergen of The Wharton School in a conversation with prominent business leaders about common flaws in the decision making process and what to do about them. Learn more at AllElseEqualPodcast.com.

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Episode 6 with Larry Summers, "Can (and Should) Corporations Be Taxed?" by All Else Equal: Making Better Decisions
27 min listen
Episode 7: "Can Investors Effect Social Change?" by All Else Equal: Making Better Decisions
25 min listen
Episode 3 with Cliff Asness, “Why Good Stocks Are Not Good Buys” by All Else Equal: Making Better Decisions
28 min listen
Episode 1 with Ruth Porat, "Making a Business Decision" by All Else Equal: Making Better Decisions
24 min listen
Introducing "All Else Equal" by All Else Equal: Making Better Decisions
2 min listen
Episode 2 with Billy King, "How the NBA Builds Teams" by All Else Equal: Making Better Decisions
17 min listen
Episode 5 with Robert Aumann, "Why You Can't 'Agree to Disagree'" by All Else Equal: Making Better Decisions
34 min listen
Ep14 “‘A Pound Of Flesh’ And Student Debt” with Sheila Bair by All Else Equal: Making Better Decisions
24 min listen
Episode 9 with Hadley Mullin: "When is a Business Decision a Mistake?" by All Else Equal: Making Better Decisions
23 min listen
Episode 4 with Pete Briger, "Making Bad Investments Profitable" by All Else Equal: Making Better Decisions
27 min listen
Special Episode: What’s Wrong with Buybacks? by All Else Equal: Making Better Decisions
21 min listen
Episode 12: "Corporations as Job Security Providers" by All Else Equal: Making Better Decisions
20 min listen
Episode 8 with John Cochrane: "Why Capitalism Works" by All Else Equal: Making Better Decisions
32 min listen
Ep22 “How Do You Know If Your Marketing Dollars Are Working?” with Florian Zettelmeyer by All Else Equal: Making Better Decisions
27 min listen
Ep24 “When Institutions Cry Wolf” with Jay Bhattacharya by All Else Equal: Making Better Decisions
32 min listen
Episode 11 with Jim Millstein: "Is Bankruptcy the End?" by All Else Equal: Making Better Decisions
28 min listen
Ep17 “Investigating Implausible Theories” with John Ioannidis by All Else Equal: Making Better Decisions
30 min listen
Ep28 Incentives and Externalities by All Else Equal: Making Better Decisions
26 min listen
Ep16 “The Value Of Protecting Unpleasant Speech” with John Paulson by All Else Equal: Making Better Decisions
26 min listen
Episode 13 with Maureen Ohlhausen: “Does Regulation Help or Hurt Consumers?” by All Else Equal: Making Better Decisions
28 min listen
Ep15 "Shareholder vs. Stakeholder Capitalism" with Alex Edmans by All Else Equal: Making Better Decisions
25 min listen
Ep25 “Bubble Trouble” with Will Goetzmann by All Else Equal: Making Better Decisions
29 min listen
Ep23 “When Banking Fails” with Amit Seru by All Else Equal: Making Better Decisions
34 min listen
Ep27 "The Future of AI" with Michal Kosinski by All Else Equal: Making Better Decisions
30 min listen
Ep26 “Investigating Implausible Theories: The Case of COVID” with Matt Ridley by All Else Equal: Making Better Decisions
29 min listen
Ep19 “The Future of Money: Central Bank Digital Currency?” with Kevin Warsh by All Else Equal: Making Better Decisions
26 min listen
Rerun: Ep3 “Why Good Stocks Are Not Good Buys” with Cliff Asness by All Else Equal: Making Better Decisions
29 min listen
Ep20 "Risk and the Fundamental Tradeoff of Corporate Finance" by All Else Equal: Making Better Decisions
21 min listen
Ep21 "Disentangling Causation and Correlation" with Guido Imbens by All Else Equal: Making Better Decisions
28 min listen
Ep17 “Can The Free Market Discourage Fraud?” with Marc Cohodes by All Else Equal: Making Better Decisions
27 min listen

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Ep44 “The Future of Higher Education Part 1” with Carmen Twillie Ambar and Kimberly Wright Cassidy by All Else Equal: Making Better Decisions
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Ep43 Examining Bad Investment Advice by All Else Equal: Making Better Decisions
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Ep42 Waiting to Invest by All Else Equal: Making Better Decisions
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Ep41 “Understanding the SEC's New Climate Disclosure Rules” with Lawrence Cunningham by All Else Equal: Making Better Decisions
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Navigating Workplace Power Dynamics with Deborah H. Gruenfeld feat. ‘If/Then’ Podcast by All Else Equal: Making Better Decisions
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Ep40 “Why the Private Debt Markets Have Exploded” with Laurence Gottlieb by All Else Equal: Making Better Decisions
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Ep39 “Why Does the Non-Profit Model Work?” with Daniel Diermeier by All Else Equal: Making Better Decisions
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Ep38 "The Power of Non-Monetary Incentives: Lessons from the Military" with Lt. Gen. Thomas Bostick by All Else Equal: Making Better Decisions
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Ep37 5 Common Financial Mistakes by All Else Equal: Making Better Decisions
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Rerun: Ep15 "Shareholder vs. Stakeholder Capitalism" with Alex Edmans by All Else Equal: Making Better Decisions
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Rerun: Ep5 "Why You Can't 'Agree to Disagree" with Robert Aumann by All Else Equal: Making Better Decisions
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Rerun: Ep3 “Why Good Stocks Are Not Good Buys” with Cliff Asness by All Else Equal: Making Better Decisions
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Ep36 Institutional Neutrality: Open Debate and Moral Stands by All Else Equal: Making Better Decisions
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Ep35 “Does Common Ownership Affect Product Market Outcomes?” with Martin Schmalz by All Else Equal: Making Better Decisions
28 min listen
Ep34 “Why Has Private Equity Grown So Much?” with Eric Zinterhofer by All Else Equal: Making Better Decisions
29 min listen
Ep33 How Risky Should Your Retirement Savings Be? by All Else Equal: Making Better Decisions
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Ep32 “Labor Unions and Detroit Struggle” with Larry Katz by All Else Equal: Making Better Decisions
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Ep31 How Much Should You Save? by All Else Equal: Making Better Decisions
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Ep30 “Becoming a Better Communicator” with Matt Abrahams by All Else Equal: Making Better Decisions
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Ep29 “How Do You Become CEO?” with Dirk Jenter by All Else Equal: Making Better Decisions
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Ep28 Incentives and Externalities by All Else Equal: Making Better Decisions
26 min listen
Ep27 "The Future of AI" with Michal Kosinski by All Else Equal: Making Better Decisions
30 min listen
Ep26 “Investigating Implausible Theories: The Case of COVID” with Matt Ridley by All Else Equal: Making Better Decisions
29 min listen
Ep25 “Bubble Trouble” with Will Goetzmann by All Else Equal: Making Better Decisions
29 min listen
Ep24 “When Institutions Cry Wolf” with Jay Bhattacharya by All Else Equal: Making Better Decisions
32 min listen
Ep23 “When Banking Fails” with Amit Seru by All Else Equal: Making Better Decisions
34 min listen
Ep21 "Disentangling Causation and Correlation" with Guido Imbens by All Else Equal: Making Better Decisions
28 min listen
Ep20 "Risk and the Fundamental Tradeoff of Corporate Finance" by All Else Equal: Making Better Decisions
21 min listen
Ep19 “The Future of Money: Central Bank Digital Currency?” with Kevin Warsh by All Else Equal: Making Better Decisions
26 min listen
Ep17 “Investigating Implausible Theories” with John Ioannidis by All Else Equal: Making Better Decisions
30 min listen

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Ep22 “How Do You Know If Your Marketing Dollars Are Working?” with Florian Zettelmeyer

Ep22 “How Do You Know If Your Marketing Dollars Are Working?” with Florian Zettelmeyer

Titles in the series (49)

More Episodes from All Else Equal: Making Better Decisions

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