If you want to build a business built on relationships versus cold leads, this approach will be your best marketing strategy! When I first started my own business, I made a promise to myself. I would never market it in a way that I wouldn't want to be on the other end of. I wanted my marketing plan to feel like having a glass of wine with a friend where I'd share my absolute best advice (whether it be about real estate or now online marketing). I wanted to be the person people gravitated towards, not the one they wanted to avoid.  That's where the "Glass of Wine with a Friend" approach to marketing comes in! In today's episode I give you 5 ways you can start implementing this approach in your marketing so you can start being the friend people love and hands down, want to work with! MARKETING BAR INSTAGRAM MARKETING BAR SHOW NOTES THE WEEKLY SIP