In this week’s episode, Professor Michael Drane sits down with Michael F. Schein, author of “The Hype Handbook: 12 Indispensable Success Secrets from the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers”, to discuss how himself and others have mastered the power of hype to get what they want. They also explore the psychology of influence and persuasion, and its impact societally. Stay safe out there friends, and we hope you enjoy the show. Follow us on all platforms at @upcpodcast Unpopular Culture Podcast is a Forensic Psychology podcast created and hosted by Professor & Psychotherapist Michael Drane. Working with a team of professionals, he seeks to shine a light into the broken underbelly of society. Listen as he explores subjects like: True Crime: Serial Killers, Murders, Stalkers, Cults, Forensic Analysis Psychology: Mental Illness, Personality Disorders, Social Phenomenon, Mob Mentality, Psychosis Culture: Sexuality, Satanic Panic, Relationships, TV Analysis, Movie Analysis, Character Analysis We are an independent psychology podcast. Help us keep UPC free of ads and on the air by supporting the show. Additionally, gain access to our "Stalkers Only" archive, and help be a part of the creative process. Support the Show! —> patreon.com/upcpodcast