59 min listen
Fangirls: Secret Marketing Geniuses with Sydney Stein
FromName 3 Songs
ratings:
Length:
71 minutes
Released:
Dec 20, 2020
Format:
Podcast episode
Description
This week we're joined by the superfan strategist and music marketing intellect Sydney Stein to talk all things fandom marketing. We discuss the power behind impassioned fangirls and how their promotional tactics on social media platforms are really just doing free marketing campaigns for record labels. We talk fan campaigns like One Direction fans and Project No Control to 5 Seconds of Summer fans and their CALM Promotion Challenge to BTSARMY and their charity work. We also dive into artists that see the hard work their fans are doing and jump in on the action, like Taylor Swift and her easter eggs and her Tumblr actively and honestly just every second of her existence. We also discuss Halsey and how she created an all-encompassing world for her fans to get lost in with Badlands and how Miley Cyrus saw a fan account thriving and hired it's owner to work on her digital marketing team.
This is a music commentary podcast based on pre-existing knowledge and sources listed at Name3Songs.com
If you'd like to discuss anything we talked about today in greater detail with us, you can find us on Twitter @Name3Songs or @sara_feigin & @jenna_million
Follow Syndey on Twitter/Instagram/TikTok
Learn more about your ad choices. Visit megaphone.fm/adchoices
This is a music commentary podcast based on pre-existing knowledge and sources listed at Name3Songs.com
If you'd like to discuss anything we talked about today in greater detail with us, you can find us on Twitter @Name3Songs or @sara_feigin & @jenna_million
Follow Syndey on Twitter/Instagram/TikTok
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Dec 20, 2020
Format:
Podcast episode
Titles in the series (100)
Young & Female in the Music Industry with Sophia Ragomo: Ever wondered what it takes to break into the music industry? This week our hosts Sara Feigin and Jenna Million are joined by concert photographer, Sophia Ragomo, to discuss all things being young and female in the world of concert photography. by Name 3 Songs