Robert Safrata is the CEO of Coast to Coast Experiences who after acquiring the company has grown it's guests from 45,000 to 250,000 guests since 2009 with a philosophy of "cause leadership" and doing. In this episode, Robert Safrata shares the leadership lessons learned from buying multiple "dirty companies" and cleaning them up. To make this transformation, Rob reveals that "cause leadership" has been the most effective tool to drive the shift his company and investors need to sustain performance. Learn why going green is an advantage, understand how to become a cause leader, and take action in your company after listening to this inspiring interview with Robert Safrata.